BrainTrust is an organization seeking to fulfill the needs of Black Beauty and Wellness Founders. Founded by Kendra Bracken-Ferguson, The Studio is an innovative community-based digital platform that is also a marketing agency focused on brand development, social and experiential media, and creating brands from businesses at all stages of their journey.
“As you know as a Black Female Founder, I have survived the highs and lows of entrepreneurship and have first-hand experience being left out or not extended certain opportunities due to my race and gender. I have also found that whether I am building a brand with Halle Berry (actress), Super Dope Q (influencer), or Micha Brown (celebrity hairstylist), we are all in need of support, resources, knowledge, and capital said”, Bracken-Ferguson.
Bracken-Ferguson is an active participant in the UTC community and has participated in recent UTC-sponsored events. Using her knowledge in all aspects of the beauty and wellness sector, as well as her many years of brand building, she has dedicated herself to using her unique viewpoint inside the industry as a mentor and advisor to many Founders.
On October 19th, The Founders Studio was officially launched as an offspring of BrainTrust. A tech-led platform meant to aid the growing community in securing funding when they have too little. JPMorgan Chase and Shopify are two among many sponsors that have invested $100 million in the Founders Studio initiative to address any issues that these businesses will face in an ever-changing market.
The Founders Studio has launched with 25 beauty and wellness founders, including Tai Beauchamp of Brown Girl Jane, Kim Lewis of “CurlMix”, Lauren Napier of “Lauren Napier Beauty”, and Lucien Aymerick Eloundou of “Charbon Plus”, with the intention of launching more during the New Year.
In a press release The BrainTrust Founders studio says, “As part of this ecosystem, the tech-enabled platform will match participating Founders with supporting resources and relevant partners. Artificial intelligence, machine learning, and business automation tools [that] will enable Founders to harness the value of dozens of ecosystem partners and advisors to create high-value branded product companies.