Category: UTC 2020

We learned so much at Urban Tech Connect // Forward 2020. Dozens of speakers shared useful resources with attendees throughout the engaging three-day virtual conference.

Speakers welcomed new connections — via LinkedIn, Twitter, Instagram, and their company websites — the full list of experts is here. Plus, plug in with all the mentors who participated in Office Hours.

The Plug In South LA team took notes during each session, saved info from the live chat, and compiled several presentations that speakers asked us to post after the conference. We’ve got you covered.

Tools Speakers Use (Besides their Own)

Squad founder and CEO Isa Watson revealed which apps she uses the most. Fellow speakers also weighed in, highlighting their favorite tools. They said that these make collaboration easier: Calendly for meeting scheduling, Whereby for video meetings, Community text messaging, and Clubhouse for project management for software teams. There’s also the vector graphics editor and prototyping tool Figma, and Sketch for collaborative product design.

DeMarcus Williams, director of Silicon Valley Bank’s Early Stage Practice, brought up platforms Adalo and Bubble, which make it easier to build apps without code. Glide can turn spreadsheets into apps. Additional tools that garnered praise: Lunchclub for curated one-on-one professional connections, Substack for monetizing subscription newsletters, and the Ense social platform that connects human voices to listeners.

Learn the Lingo

The prospect of fundraising can be daunting enough, but then there’s all the jargon surrounding it. At Urban Tech Connect 2020, speakers took time to define terms, making sure everyone was on the same page. For example:

• SAFE stands for simple agreement for future equity and is a great tool for fundraising, says Ying co-founder and CEO Karla Ballard Williams
• GP is general partner
• LP is limited partner
• CDFI stands for community development financial institution

For Your Reading List

Speakers referenced news articles, books, and other long reads:

• Silicon Valley is Going Crazy for Clubhouse, a Social Media App with 1,500 Users that’s Already Worth $100 Million on CNBC
• Small Lenders Gain as Vista Equity’s Smith Challenges Fintech on Barron’s
• Verizon Pushes 5G Gaming Goals with Twitch Deal on Mobile World Live
• Women of Color Get Less Support at Work. Here’s How Managers Can Change That by Zuhairah Washington and Laura Morgan Roberts in Harvard Business Review
• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
• Drop the Ball: Achieving More by Doing Less by Tiffany Dufu
• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp and John Zeratsky
• Safe Distancing Documents from Y Combinator

Insightful Podcasts

Add these podcasts to your list, if you haven’t already listened to them: the Starting Greatness with Mike Maples, Jr. from the VC firm Floodgate, Black Tech Unplugged created by Deena McKay, and the Only Black Girl on Mars, a Black female perspective on navigating corporate America from Andrea Afua Kwamya.

Speaker Presentations

Alexandra Zatarain, the co-founder and VP of brand and marketing for smart mattress startup Eight Sleep, gave a Founder Bite talk about how to navigate these uncharted times: Design and Market Your Startup with Purpose (PDF)

Jordan Patapoff, startup solutions architect at Amazon Web Services, led a workshop for CTOs and engineering VPs on optimizing cloud infrastructure during the pandemic: Six Ways To Reduce Your AWS Bill (PDF)

Zuhairah Washington, SVP of global strategic partners, lodging and vacation rentals at Expedia Group, spoke with Urban Tech Connect co-host and LMB Group CEO Lauren Maillian about leading with humanity and courage to create an inclusive culture for her closing fireside chat. Here are the slides she referenced: HumanKindness Leadership (PDF)

Connect with the Community

In wrapping up the conference, Plug In South LA founder Derek Smith urged us to take a look at where we are and consider how to make a difference locally.

One way to do that is by supporting our community partners and getting involved. If you’re a founder, check out Pledge LA’s Fund for South LA Founders, LACI’s programs, Grid110, Sabio Labs’ free resources for coders, Techstars LA, and Bixel Exchange’s upcoming webinars. For investors, tune in to TedxCrenshaw’s virtual annual conference on Saturday October 3 and Pepperdine University’s Most Fundable Companies Showcase.

Urban Tech Connect 2020 charity partner Network for Teaching Entrepreneurship (NFTE) builds startup skills in young people from under-resourced communities. Learn more about their response to Covid-19 and donate here.

Stay in touch with Plug In South LA and learn about our upcoming programs by contacting program manager Molly Crete directly.

Get the latest info about founders, entrepreneurs, investors, technologists, and storytellers by signing up for the Plug In South LA newsletter.

What an incredible journey. Urban Tech Connect 2020 brought together an amazing group of people over the past three days. The virtual conference proves that Black and Brown founders and tech pros are building innovative ecosystems nationwide.

“During the conference we got to see what the future looks like,” says Plug In South LA Founder Derek Smith. “Our communities are the idea of possible. We are all part of this story.”

Day 1 began with inspiring talks, fundraising insights straight from VCs, informative workshops, a next-gen tech showcase, and live judging for our pitching contest. Everyone really brought it for Day 2, which included energetic discussions on a range of pressing issues facing founders in our community.

In case you missed anything, here are the highlights from Day 3:

Understand how a VC makes money. Diishan Imira, the co-founder and CEO of Mayvenn, is known as the Black Hair King of Silicon Valley. He raised $41 million in capital for his business, but cautions fellow entrepreneurs against romanticizing stories about raising big capital. He learned as much as possible about the business of venture capital, which is something he said many founders don’t do. Imira also used his experiences living abroad in China to acclimate to Silicon Valley.

Leverage social media. DeMarcus Williams, director of Silicon Valley Bank’s Early Stage Practice participated fielded questions about early stage entrepreneurship for an Ask Me Anything session. One question was how to get attention from investors. “As an entrepreneur you have to make a name for yourself in order to stand out from the noise,” he said. “And social media is one of the most efficient and effective ways to do this.”

Drumroll please… The judges for our startup pitching contest were unanimous in their winning pick. Congratulations to Corey Mack of the Aura Project, a low-cost Covid-19 ventilator. Check out the winning pitch video on Instagram.

Lessons from the pandemic. CFOs united for a panel on scaling up fundraising. They agreed that investors, VCs, and startup founders all learned a lot of lessons from Covid-19 on how to navigate through challenging times. The pandemic reminded many about “general corporate hygiene” — practices that we’re supposed to do anyway, but that we become less attuned to when things are good, said Janice McNair, the CFO of EZ Texting.

It all starts with the creative economy. The panel “Cultivating South LA’s Creative Economy for the Future” produced a powerful conversation with Supervisor Mark Ridley-Thomas, America On Tech CEO Jessica Santana, and Brandon “Stix” Salaam-Bailey, rapper and founder of the Think Watts Foundation. Stix connected the dots between the creative economy and reforming social injustices to produce significant change. Santana encouraged everyone on the panel and in the audience to adopt a “design with” approach to communities rather than a “design for” one.

Take heart. Zuhairah Washington, SVP of global strategic partners, lodging and vacation rentals at Expedia Group, explored the question “Are you brave enough to build an inclusive culture?” with Lauren Maillian. Courage is rooted in Latin for “heart,” Washington pointed out. “It’s not about superheroes being fierce, but individuals speaking openly and honestly about what’s on their minds, and expressing their whole hearts,” she said. “We have to start to nudge ourselves in the direction of courage.”

Continue to connect. Derek Smith encouraged UTC participants to use the network function in the virtual conference platform Hopin. Get in touch with Plug In South LA through the website. Connect on LinkedIn, Twitter, Facebook, and Instagram. Become a mentor. Join our Lunch & Learn accelerator program, which we’ll be resuming.

“Look at where you are and think about how you can make an impact in our local communities,” Smith said in closing.

Many thanks to co-hosts Bonin Bough and Lauren Maillian, and all of our office hours participants, speakers, sponsors, and partners for making Urban Tech Connect 2020 a success. Stay well. Stay involved. Stay in touch.

That was incredible.

Virtual Urban Tech Connect 2020 had a power-packed first day hosted by Triller’s Bonin Bough. SoLo Funds’ Travis Holoway and Lisnr’s Rodney Williams showed us how to challenge the status quo. We got fundraising insights from VCs like Lo Toney, cracked the product development code with Ying’s Karla Ballard Williams, envisioned the Black video game studio of the future, and discovered how the pandemic is spurring tech innovation with Snap Inc.’s John Imah.

But everyone really brought it for Day 2. In case you missed any part of it, here’s a recap of the highlights:

Learning a new skill is brave. Squad founder and CEO Isa Watson shared that, despite everything that’s happening in our world, this is actually the best time to imagine what’s possible. She emphasized honing the ability to communicate with technical talent at the idea stage, even if you don’t have a technical background.

Immersive tech bridges the divide. The expert panel moderated by Ryot’s Jake Salley featured PLLAY Labs’ Shawn Gunn, USC’s Jessica Brillhart, River LA’s Ed Reyes, and Destination Crenshaw’s Jason Foster. They explored how using immersive technology can bring control back to the community — and inspire everyone who has been affected by the pandemic.

Stay focused. ActOne founder and CEO Janice Bryant-Howroyd sat down with innovation advocate Chris Denson to discuss growing a $1 billion company with the right talent. “Keep your career goals in front of you,” Bryant-Howroyd said. “It will guide you on what you accept — and what you do.” Building your team must be directly aligned with your goals for the business, she added.

Complete the cycle. “How can we galvanize people in all aspects of the startup ecosystem to support Black founders?” That was the core question for our national community roundtable. Black Girl Ventures founder Shelly Bell emphasized that Black vendors complete the cycle by helping keep money in the community. “Change is incumbent upon us,” said Jessica Santana the CEO of America On Tech. “We are the ones that we’ve been waiting for.”

Be an innovative rockstar. We welcomed host Lauren Maillian, the CEO of LMB Group, an award-winning marketer, consumer brand strategist, and technology startup investor and advisor. “Something has to happen to close the gap between idea and action, desire and deliverable,” she said. “We can create a future that is big and bold and bright — and possible.”

Never settle. Melissa Hanna, co-founder and CEO of Mahmee, discussed representation in Silicon Valley. Previously she would have said that the market of investors just needs to see and hear more of us, which would force them to raise the bar. “Now, I realize that a new market of investors that looks like us — or at least appreciates our world views and lived experiences — is the path forward,” she observed. “I won’t settle for anything less.”

Hold onto your equity. LeaseQuery founder and CEO George Azih sat down with Forbes reporter Brianne Garrett to talk about retaining a bootstrapping mentality despite raising millions. During the conversation he shattered long-held ideas about what you need in order to raise money. The moment someone pays for your product or service, that’s the validation of your business, Azih said. Make the journey to getting paid as soon as possible.

Minimum delightful product. One big takeaway from the “Essential Steps To Build Tech Experience for Non-Technical Founders” panel was advice for launching a new product. Have a product that delights first, rather than focusing entirely on one that is considered viable, the expert panelists agreed.

“Define your vision.” Alexandra Zatarain, Eight Sleep’s co-founder and VP of brand and marketing, led us through how to design and market a startup with purpose. Connect with people who support your vision, measure the difference you’re making, and let your followers actively participate in the process, she said.

Relationship management is huge. Investor and former NBA All-Star Baron Davis opened up to Snapchat’s John Imah about what he looks for in founders. “How much passion do you have in the space you attack in? What is your knowledge base? And what is your willingness to learn more?” Davis said. Looking ahead, he’d like to see the culture own its own platforms, distribution platforms, and social media. “I believe that the future of technology is data transparency, even if it sounds crazy right now.”

Day 3 of Urban Tech Connect takes place on the virtual conference platform Hopin Thursday. On deck: The Black hair king of Silicon Valley Diishan Imira, SVP’s DeMarcus Williams, rapper and Think Watts Foundation founder Stix, Supervisor Mark Ridley-Thomas, LMB Group CEO Lauren Maillian, Expedia Group’s Zuhairah Washington, and more. Check out the full agenda.

Haven’t registered to attend? Not a problem — you can still grab a Day 3 ticket. Join us as we wrap up the conference with an amazing lineup of conversations, workshops, and talks plus an inspiring community call to action. We’ll see you there.

The virtual Urban Tech Connect conference kicked off Tuesday with exciting conversations, fundraising insights straight from VCs, informative workshops, a futuristic next-gen tech showcase, and live judging for our pitching contest.

In case you missed any part of it, here are some of the highlights:

Move forward, together. Bonin Bough, chief growth officer of Triller, opened the conference with Plug In South LA Founder Derek Smith and Verizon’s executive director of community affairs and government relations Sophia Garcia.

Disrupt your industry. SoLo Funds co-founder and CEO Travis Holoway and Lisnr co-founder and CCO Rodney Williams did a fireside chat with TechCrunch editor Jonathan Shieber about challenging the status quo.

VCs are entrepreneurs, too. Henri Pierre-Jacques of Harlem Capital Partners, Jeff Cherry of Conscious Venture Lab, Noramay Cadena of MiLA Capital, Candice Matthews Brackeen of Lightship Capital shared their experiences raising capital with Mack Kolarich, chief product officer of Different Funds.

Startup pitching contest live judging. Our judges asked contest finalists tough questions. Tune in on Thursday to find out who they picked as the winners.

“We need to see money getting wired, people getting hired.” Lo Toney, founding managing partner of Plexo Capital, let us into his thinking as a VC entrepreneur during a fireside chat with J.P. Morgan Asset Management executive director Tiffany Johnson Lewis.

Leverage your networks. Greycroft investor Brentt Baltimore and Cleo Capital managing director Sarah Kunst discussed how to reset your fundraising strategy in 2020 with OPV partner Austin Clements. Use social platforms to gain access to high-level networks that historically underserved communities didn’t have the advantage of inheriting.

Spotlight on next-gen talent. We got a glimpse of the future from the Vermont Slauson Economic Development Corporation’s showcase, where students harnessed advanced coding language skills to build an impressive photo-based app.

Keep your business SAFE. Karla Ballard Williams, co-founder and CEO of Ying, highlighted the SAFE acronym for “simple agreement for future equity” during her talk on how to crack the product development code, even if you’re not a tech developer.

“Stay scrappy, keep your vision as long as you can, maintain your control.” Our panel on building the Black video game studio of the future sparked an energetic conversation about representation, ownership, design, and creating completely new systems.

The pandemic is spurring tech innovation. John Imah, head of gaming and entertainment at Snap Inc., gave us the state of play with Covid-19. He encouraged founders to keep innovation and ownership front of mind.

Day 2 of Urban Tech Connect takes place on the virtual conference platform Hopin. On deck: Squad founder Isa Watson, Mahmee’s Melissa Hanna, LeaseQuery’s George Azih, Eight Sleep’s Alexandra Zatarain, “unicorn” tech founder Julia Collins, and investor and NBA great Baron Davis. Check out the full agenda here.

Still haven’t registered to attend? No problem. You can still grab a ticket for Day 2 and Day 3 for an engaging lineup of keynotes, workshops, and conversation. We’ll see you online.

Urban Tech Connect // Forward 2020 speaker Rodney Williams knows what it means to challenge the status quo. The co-founder and CCO of ultrasonic data platform Lisnr is transforming the mobile payments world.

Lisnr enables secure wireless device-to-device communication for payments, and has been backed by partners such as Visa, Synchrony Financial, Metro, Target, and Intel. Recognition for the company includes a Cannes Gold Lion for innovative technology and being named to CNBC’s Disruptor 50 companies list multiple times.

At the virtual Urban Tech Connect conference coming up September 15 – 17, Williams will join SoLo Funds co-founder and CEO Travis Holoway and TechCrunch editor Jonathan Shieber for the keynote fireside chat “Take that First Step To Disrupt Your Industry.”

Recently we asked the pro disruptor five quick questions to get to know him better:

What’s something that few people know about you?

I have four degrees. College athlete. I started my own fraternity in college.

What sparked your entrepreneurial spirit?

For me, it’s about having the vision to see an opportunity and create innovative ideas that turn into viable companies or technologies. That was sparked at a young age when it became clear that this was the most fundamental way to create wealth for myself and my community.

How many rejections did you get before your first investment?

I used to track this, but somewhere around 30 to 40.

Do you have an effective strategy for dealing with rejection?

Learn from it. It’s a data point that needs to be recorded assessed and validated. Then you innovate around the point if the issue is validated.

What does “possibility” mean to you?

Everything. I live to live well and the possibility to change everything.

Collectively, the curated lineup of Black and Latinx entrepreneurs speaking at the virtual Urban Tech Connect // Forward conference have already raised more than half a billion dollars. These talented startup founders represent the idea of what’s possible, and they’ll be sharing their firsthand experiences September 15 – 17.

Rising to the top in sectors such as banking, beauty, digital media, gaming, and consumer goods requires hustle and grit. Take Alexandra Zatarain, the co-founder and VP of brand and marketing for smart mattress company Eight Sleep, for example. “I grew up in Tijuana, Mexico, not too far geographically from Silicon Valley, but very far in terms of culture and opportunities,” she says.

Zatarain used her background and passion for communication to get into the tech sector. “From day one I began learning about every other aspect of building a business — from product to fundraising,” she said. “I can only hope that my own journey serves as a reference to others who feel that these opportunities are too far out of reach for them.”

The entrepreneurs speaking at Urban Tech Connect // Forward this year represent the future of tech, demonstrating what’s possible. They include:

During Urban Tech Connect, the founders plan to discuss the challenges they faced and how they addressed them in order to move forward. They’ll also dig into smart strategies that fellow entrepreneurs can adopt right now.

As we know, the percentage of dollars flowing to Black and Latinx founders remains abysmally low. There’s plenty of work ahead. Learning from the Urban Tech Connect speakers could kickstart changes — and catalyze new success stories. Let’s make it happen.

The Urban Tech Connect // Forward virtual conference is coming up in just a few weeks. Our team is excited to introduce our hosts, Bonin Bough and Lauren Maillian. Let’s get to know them:

Bonin Bough
One of the world’s foremost-awarded marketing executives, Bonin Bough is the host of LeBron James’ and Maverick Carter’s CNBC show “Cleveland Hustles,” and author of the book “Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It.”

He’s worked for billion-dollar CPG brands such as Mondelez and PepsiCo, and grew beloved brands including Oreo, Cadbury’s, Pepsi, Gatorade, Sour Patch Kids, and Frito-Lay. As the chief growth officer of the personal care company SheaMoisture, Bough helped grow the business by close to 50% in 12 months, leading to the company being acquired by Unilever for nearly $1 billion dollars.

Fast Company named Bough to their “100 Most Creative People in Business” in 2011, and he’s been featured on Fortune’s “40 under 40,” Ebony’s Power 100, and the Internationalist’s “Internationalists of the Year” lists. The American Advertising Federation inducted him into the Advertising Hall of Achievement.

Bough is the founder and chief growth officer of Bonin Ventures, which connects the best startups with the world’s biggest brands to accelerate their growth. This year he joined the entertainment platform Triller as their chief growth officer.

Lauren Maillian
Lauren Maillian is a consumer brand strategist, award-winning marketer, chief operating officer, and technology startup investor and advisor. In June, the board of social startup Digital Undivided unanimously tapped Maillian to lead their organization as interim CEO.

Maillian got her entrepreneurial start at age 19, when she cofounded the boutique winery Sugarleaf Vineyards. She went on to graduate magna cum laude from FIT, join Walmart’s Board of Disruptors innovation council, and become the first Black woman to start an early-stage venture capital fund as a founding partner and managing director at Gen Y Capital Partners. She has advised and invested in more than 40 startups, which have generated more than $200 million in revenue.

Maillian is an advisor to the social enterprise Pipeline Angels, she founded the professional development company Straight Up and Successful, and is the founder and creator of the Collab, an arts and culture club that champions artists of color. She is also the founder and CEO of the strategic marketing and brand advisory company LMB Group.

She wrote the best-selling memoir “The Path Redefined: Getting To the Top On Your Own Terms,” and brought her passion for innovation to the docu-series “Quit Your Day Job” on Oxygen. Accolades include a 2011 Kauffman Foundation Empact 100 “Top 100 Entrepreneurs Under 30” Award, being named a “shot caller” to watch in business by Essence, a Smart CEO Brava Award, and a spot on Walker’s Legacy’s WL50Power List.

Lauren and Bonin will tag-team hosting Urban Tech Connect September 15 – 17, 2020. Our three-day virtual conference features keynotes, fireside chats, talks, workshops, one-on-one interviews, and office hours for personalized professional development.

Don’t forget to register for the conference, if you haven’t already. We’ll see you soon!

Urban Tech Connect // Forward, the premier tech conference focused on Latinx and African American founders, will be taking place virtually September 15 – 17. The best entrepreneurs and VCs in the industry will be in attendance, sharing insights and offering support to founders.

We’ve been busy striving to make the third annual UTC the best one yet. The Plug In South LA team is excited to share the latest conference news with you.

Hosts Confirmed

• Bonin Bough, Marketing guru, Investor, and Author
• Lauren Maillian, CEO, Author, and Entrepreneur

New Speakers Added

Our conference program grew significantly since the last update. More speakers joined the lineup, which was already impressive to start. Meet the newest additions:

• Baron Davis, Investor and Former NBA All-Star
• Julia Collins, Founder and CEO, Planet FWD
• Hamet Watt, CEO, Share Ventures
• Cavel Khan, Chief Revenue Officer, Tumblr
• Sheila Marmon, Founder and CEO, Mirror Digital

Check out the full list of confirmed speakers. We’re also finalizing big keynote plans. Stay tuned!

Tap Into Expert Insights

The three-day virtual conference features keynotes, fireside chats, talks, workshops, one-on-one interviews, and office hours. We recently added sessions to the agenda with these focus areas:

• Taking fresh virtual connections to new professional heights
• Building the Black video game studio of the future
• Steps for success from Mayvenn co-founder and CEO Diishan Imira
• Optimizing your infrastructure during Covid-19
• Workshops with practical guidance around moving forward during the pandemic
• Emerging employment opportunities in South LA’s creative economy

Shout Outs

Going virtual is a huge undertaking that we couldn’t do without the support of our sponsors:

• Verizon
• Supervisor Mark Ridley-Thomas, County of Los Angeles Second District
• Amazon Web Services (AWS)
• JPMorgan Chase & Co.
• AnnenbergTech
• SoLa Impact

The global nonprofit Network for Teaching Entrepreneurship (NFTE) just joined as our charity partner for Urban Tech Connect // Forward.

Confirmed Partners

Please join us in welcoming to our latest partners for the conference:

• Silicon Valley Bank
• Amazon Studios
• Vermont Slauson Economic Development Corporation (VSEDC)
• Mailchimp
• Bixel Exchange
• Splunk
• Stubbs Alderton & Markiles, LLP

Grab a Social Media Toolkit

We prepared a toolkit to help you share the Urban Tech Connect experience with your network. Download shareable artwork, use our hashtags to stay connected, and copy customizable digital assets for social media updates.

Access the UTC social media toolkit here.

Don’t forget to register for the conference, if you haven’t already.

Connect with Us

The conference support team is here for you:

• Speaker support and details: Molly Crete
• Sponsorship questions and support: Linette Coste
• Community engagement and sponsorship opportunities: Derek Smith

We’ll see you soon!