A boldly curious and smart tech investor, Matt Barnes—who topped his 14-year NBA career with a 2017 championship win with the Golden State Warriors—is…to the Urban Tech Conference…on a path of entrepreneurial reinvention.

During his sports career, the outspoken Barnes began making investments in– and studying everything from artificial intelligence to filmmaking to cannabis. Now, after his retirement, he’s taking his same relentlessness from the basketball court and applying it to business.

He’s an advocate for cancer patient care,

an advocate for the psychological and physiological benefits of cannabis, and even joking-not-joking speaks about a potential run for mayor.

On this episode of Innovation Crush, Mayor Barnes discusses everything he’s learned from his public perception, his drug dealing father, business mentors, his feelings about social justice, and how to reinvent his own personal brand from the inside out—all for a new series of wins off the court.

Matt appears on this episode courtesy of the Urban Tech Conference. Listen now.

See Cross Culture Ventures founder and managing partner Marlon Nichols discuss where these opportunities are, how to leverage them, and connect with the ‘super consumer’ population during the Urban Tech Connect segment Culture as Currency: The Next Billion-Dollar Company, alongside Ignition Factory founder Chris Denson on May 17, 2018, in Los Angeles. Get your tickets here.