Venture capitalist Lolita Taub sees diversity as a funding strength. The first-generation Latinx operator and investor understands what needs to change, having spent more than 15 years in the Silicon Valley ecosystem.

In addition to numerous investment roles, she is the co-founder and general partner at the Community Fund, an early-stage fund that invests in community-driven companies. Taub challenges deeply rooted biases and preconceived notions about startup investing, Forbes contributor Marija Butkovic reported recently.

“In a Twitter poll, I asked founders what characteristic was most important to them and 43.4% of 371 votes said it was ‘empathy,’” Taub told Butkovic. “This year I have been part of a few competitive deals, and if you ask me what convinced the founders to allow me to invest tiny checks, it all had to do with our alignment as humans.”

For the Plug In South LA Beat, our ongoing curation of must-read innovation and tech news, we’re learning about the opportunities Taub envisions for founders who might otherwise be overlooked:

Meet The Latinx Investor Moving The Needle For Underrepresented Founders In Tech

Photo: Lolita Taub. Credit: The Community Fund