Tiasia O’Brien is many things: tech entrepreneur, Afro-Latina, a qualitative research scientist, founder of the community empowerment startup Seam Social Labs. She’s also the company’s “head of strategy,” a title she selected instead of “chief executive officer.”

“I am every job description related to a chief executive officer, but I specifically chose a different term because I wanted to think about the impact of titles in corporate structures,” she wrote in a recent opinion article for Entrepreneur.

In our regular curation of must-read tech and innovation articles, the Plug In South LA Beat, we dig into the problematic history of the word “chief” that led to O’Brien’s decision:

Why I Said No to Being Called CEO

Photo: Tiasia O’Brien. Credit: Seam Social Labs