A new $350 million investment in the tech startup Calendly pushed the company’s valuation over $3 billion. It’s a big milestone for founder and CEO Tope Awotona, who poured his life savings into the business about eight years ago.

Awotona grew up in Nigeria and moved with his family to the U.S., where he majored in management information systems at the University of Georgia and went on to work for several tech companies. Difficulties scheduling meetings led him to create Calendly.

Last year Fortune designated him a unicorn founder — one of very few Black tech entrepreneurs with a company valued at $1 billion. In today’s Plug In South LA Beat we’re finding out why Awotona’s Atlanta-based startup is taking off:

How Atlanta’s Calendly Turned a Scheduling Nightmare Into a $3B Startup

Photo: Calendly founder and CEO Tope Awotona. Credit: Calendly