Startup Yappa, co-founded by Kiaran Sim and Jennifer Dyer, allows users to make audio and video comments on social media and news sites instead of text-based ones.

“We truly believe that text-based commenting is archaic,” Sim said in a public statement. “Many times comment sections are littered with unproductive toxicity. It’s much harder to be rude if you’re using your voice.”

Based in Marina Del Rey, the company recently raised a $3.5 million Series A. In today’s edition of the Plug In South LA Beat, we find out how Yappa is transforming engagement for online publishers and their audiences:

Black-Owned Tech Company Raises $3.5 Million to Combat Online Bullying

Photo: Yappa co-founders Kiaran Sim and Jennifer Dyer. Credit: Yappa World Inc.